Are You Looking to Turn Your Passion for Horses into a Thriving Business?
Your Complete Trauma Informed
Equine Facilitated Learning Business Solution
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You’ve been searching for the perfect way to bring your business idea of working with horses and helping those struggling with trauma together, but you just don’t know where to start.
You want to get your business up and running the right way from the get go, and you don’t want it to take forever.
You want expert support from someone who has walked in your exact shoes and has generated success and can make it easy for you to move your idea forward.
You don’t want to be cobbling ideas together and struggling with decisions. Those pesky mind monkeys and that voice of self-doubt keep trying to talk you out of it, but you can’t shake off the desire and passion to bring this vision to life.
You are an expert in the yard, and you have seen first hand the power of the horses in your own mental wellbeing, but the business side of business has not come naturally to you - but that isn’t going to stop you.
If you've been considering diving into Equine Facilitated Learning but find yourself hesitating due to concerns about lacking specialised qualifications, like psychology or psychotherapy, worry not! We provide comprehensive training to equip you with the skills, confidence, and qualifications necessary for success.
What if...
You were an accredited CPD coach
And part of a thriving equine facilitated learning community?
Welcome to Project Pony™, Your Complete Equine Facilitated Learning Business Solution!
Project Pony is a tried and tested, highly successful, EFL program that was featured on BBC Breakfast, The Daily mail and numerous magazines for its success in helping individuals wanting to overcome trauma and burnout!
Having delivered this exact program successfully to local communities for the last 4 years, we have now turned this into a “business in a box” so that you can create the same success for your community.
You get to take our world-renowned EFL program and turn it into your own thriving business. Not only will we teach you how to deliver the exact powerful curriculum that has gained us worldwide recognition, but we will teach you how to setup and run this as your own business, your way!
Imagine for a Moment
Having your business set up for success, waking up each morning to booked-out classes of wonderful individuals in your local community eager to work with you and your horses.
Having ongoing support beyond your qualifications, so that in those early days of running your business, you are not alone.
Being the go-to center for equine-facilitated learning in your area, people travelling miles to work with you because of the amazing programs that you run!
Hands-on experience working with the founder of this internationally recognized program (aka me Dina!!) - you won’t just be working with a support coach, you will be working directly with me. Pick away at my brain as I want you to have all the knowledge to help you succeed.
World-class support and guidance at every step of the way knowing that all of your questions can be answered in real time, and you are not left muddling along by yourself and feeling frustrated and lost,
Healing yourself on an even deeper level whilst learning how to transform the lives of others through this amazing program.
What would it feel like if you could be outside spending time with your herd rather than scratching your head wondering how to find your next client? Or trying to work out how to write grants?
We take the headache out of the equestrian business side of things for you!
Project Pony™ is Not Just a Course,
It's a Complete Business Solution that
Fast-Tracks you to Success!
We understand that starting an equine-facilitated learning business can be daunting and non-conventional, which is why we've created a unique package that combines a pre-prepared course with expert Equestrian Business Solutions.
We care about you and your success.
You don’t need to make the mistakes that others make (we made a heap along the way and have ironed out all the kinks!) We hold your hand every step of the journey and beyond (that’s right, Project Pony™ support doesn’t end when you receive your certificate!).
What you learn working with us, will give you confidence in what you will deliver to your clients. They will feel assured that you have all the tools you need to hold them safely in their session.
And you don’t need any pre-requisite qualifications, as we teach you everything you need to know!
I'm Dina Shale
Founder and driving force behind the Multi Award Winning CPD Accredited Equine Facilitated Learning Not for Profit Company "The Way of The Horse," I'm passionate about helping individuals like you achieve their personal and business dreams through the transformative power of working with horses.
My journey into Equine Facilitated Learning (EFL) began after experiencing trauma as a child, which naturally led me down the path of healing and empowerment. Through my own experiences, I've witnessed firsthand the profound impact that EFL can have on individuals' lives, and I'm dedicated to spreading awareness of its benefits far and wide. Having travelled around the globe learning tools and techniques to bring to my clients in their healing journey, I am willing to share my success & Learning.
As a result of my extensive work in the EFL field the National Lottery awarded us £237,000 for a three-year initiative. In response to the global pandemic in 2020, I developed a life-changing program aimed at aiding individuals who'd endured trauma, harnessing the therapeutic power of horses. And Project Pony was born.
This program has impacted lives all over the world and I am passionate about sharing the power of this program with others so that they can achieve the same results for themselves and their communities.
With years of expertise in equine facilitation and business management, I'm here to guide you on your own journey of Learning and Growth. Whether you're seeking personal healing, professional development, or both, I'm committed to providing the support and resources you need to succeed.
Project Pony™ is For You if you Can
Relate to any or all of the Following
Time Constraints:
You're eager to turn your passion for horses into a thriving business but don't want to take years to figure out the process. Time is of the essence, you want to make an impact this year. Project Pony™ collapses time-lines - this is a proven program with hundreds of happy clients. It is a complete solution.
Lack of EFL Knowledge:
While you have a deep love and understanding of horses, you recognize the importance of equine facilitated learning (EFL) techniques, especially in trauma-informed practices. You're eager to learn how to incorporate these techniques into your interactions with both horses and clients.
Desire for Holistic Solutions:
You believe in the power of holistic approaches to healing but are frustrated by the limited options available outside of traditional psychotherapy and psychology routes. You're seeking a safe and effective alternative that doesn't require years of formal education.
Immediate Action:
You're passionate about helping people and don't want to wait years to make a difference. You're ready to dive in and start making an impact as soon as possible, and you want to be sure that you are offering the best solution for your clients.
Business Support:
Setting up and running a business can be overwhelming, especially if you lack experience or knowledge in this area. You're in need of guidance and support to navigate the process of starting and growing a successful equestrian business.
Skills Gap:
While you excel at working with horses, you recognize that you lack the necessary business acumen to scale and grow your venture. You're seeking resources and expertise to bridge this gap and take your business to the next level.
Community:
If you want to build relationships for life in your learning journey, You want to be part of our organisation where we support each other.
Investment :
You realise that you need help to create this and need an expert in the field who has walked in your shoes and has the accredited process to prove it.
Hear from past Project Pony participants. The results speak for themselves. Becoming a Project Pony Equine Facilitated Learning coach will enable you to help many other people, like Vicky.
What You Can Expect from Project Pony™
A Complete Trauma Informed Equine Facilitated Learning Business Solution
Having a framework to follow means you can stop guessing what your clients will want and what will work as we have taken the hard work out of it for you.
We cover everything from what to deliver to your clients through to a step by step guide on who is going to be your ideal client and how you will make the business sustainable.
With our comprehensive approach, we leave no stone unturned. From understanding your clients' needs to delivering impactful solutions, we've got you covered. Our step-by-step guide ensures that you're equipped with the knowledge and tools to excel in every aspect of your business.
Say goodbye to guesswork and hello to strategic excellence. Join us on the journey to unlocking your full potential and achieving sustainable success.
Included in your Investment is...
Monthly Calls Q&A
Each month you will have 2 modules of learning to do at your convenience and then one zoom call per month to ask questions.
Lifetime access to a comprehensive curriculum
Lifetime access to a self-paced curriculum covering every essential step to learning how to be trauma-informed and starting your own dream business.
Exclusive community
We have a dedicated Telegram page and monthly calls, so you get to meet your colleagues before you visit our site. This gives you a chance to talk to one another; myself (Dina) and Angela, our Advanced CPD Coach. Pop your questions in the group, and we will reply to you in 24 hours. This allows you to get to know your colleagues well before you arrive, so it takes the pressure off on your first day.
Templates & Trackers & Resources
Scripts and resources for every lesson, so that you have complete confidence every time you deliver, and your clients have everything that they will need for success. Everything you need has been thought about!
Two Weeks On-site Practical Training Including Lunch & Snacks
Along with your online theory, we provide two weeks of on-site practical training at our equine centre in Lincolnshire, UK. You get to practice our trained techniques with our own therapy ponies and all, lunch and snacks will be provided.
" I came in to The Way of The Horse with my eyes wide open. I had no expectations as to what was to come.
Dina and Angela are amazing people who really care. They are extremely sympathetic to each person’s individual needs and made me feel as if I can do this, being a person who is constantly doubting my abilities. I felt extremely nervous, and they reassured and never judged one’s mistakes or awkward moments. They were there to reassure and lead me through the process.
I came away from the course having met the MOST amazing bunch of women. I completely stepped out of my comfort zone to do this course, and it has changed my life. Dina has given me the tools and ongoing support, which is very important to continue this amazing journey with our horses."
THE CURRICULUM AT A GLANCE
Each month we will release 2 new modules so that you have time to learn, apply and consolidate each stage with confidence and without overwhelm. We have broken the curriculum down into logical phases that build on each other so that you can see your business vision building week on week.
Business Basics - You will have a clear understanding of the type of business you need and how to set it up.
Trauma informed Tuition - Learning the core principles of Nervous system Regulation in on-line recordings for humans and horses.
6 supportive theory based video trainings and resources that you can access at your own pace.
Learn how to market and sell your EFL program.
Online grant training, so you can apply for your first grant confidentiality.
Monthly live Q&A with Dina Shale (Director & Founder) or Angela Spokes (Director & Advanced Instructor).
In addition to the learning modules and Q & A support, you will also be invited to onsite for 10 days of training (2 weeks separately).
Principles of Facilitation and Mental Health Considerations. Everything you need to know about what you can do and say when working with people with trauma.
Support from us for up to 12 months while you work with us and get your business started.
It's Time to Get Excited!
Collapsing the timelines to your Success:
Our course offers a streamlined path to turning your passion for horses into a thriving equestrian business, saving you
time and effort in the process.
Comprehensive Learning:
Gain in-depth knowledge and understanding of equine facilitated learning (EFL) techniques, including trauma-informed practices, to enhance your interactions with both horses and clients.
Holistic Approach:
Discover a safe and effective holistic solution outside of traditional psychotherapy and psychology routes, empowering you
to make a meaningful impact without years of formal education.
Immediate Impact: Start helping people and horses right away to CPD standard, without the need for extensive studying or qualifications, allowing you to make a difference in your community sooner rather than later.
Business Support:
Receive expert guidance and support in setting up and running your equestrian business, from defining your niche
to scaling and growing your venture, ensuring your success every step of the way.
Personal and Professional Growth:
Develop not only your skills in working with horses but also your business acumen, empowering you to build a
successful and fulfilling career doing what you love.
Hear from past Project Pony participants. The results speak for themselves. Becoming a Project Pony Equine Facilitated Learning coach will enable you to help many other people, like Barbara.
Ready to Get Started?
Don't let your horse dreams remain just dreams.
Join us on a journey into learning, empowerment and Equestrian entrepreneurship!
Don't let your doubts stop you, this is where your journey has bought you, so let the process unfold!
Invest in your future with us - on a journey towards your success where you grow and learn.
Don't forget, you always get what you've always got, unless you step into your higher power and believe and trust.
" You make getting into the Equine Facilitated Market easy as you provide us with a step by step proven process."
Hear from previous Project Pony Coaches
Hear from previous Project Pony Coaches
This is Right For You if...
You want high quality professional training but don't want to put the time into creating something from scratch and haven't done any EFL before.
You're you a counsellor, psychologist or therapist, and interested in incorporating horses into your practice to support the growth and development of your clients? Project Pony's program provides you with the tools and techniques to integrate EFL into your existing professional repertoire.
You're a riding school or RDA - If you are looking to bring an additional income into your already established business, this will get you up and running straight away and help you hit the ground running.
You're a professional wanting to start out and doesn't know where to start or how. We teach you everything
You want to set up an Equine Business and don't know where to begin. We will help you get this covered.
Hear from past Project Pony participants. The results speak for themselves. Becoming a Project Pony Equine Facilitated Learning coach will enable you to help many other people, like Liza.
Who it's Not For...
While the program caters to individuals at various skill levels, those with minimal experience working with horses may face difficulties in grasping advanced concepts and techniques taught in the program.
Participants who are solely focused on achieving quick results or are not willing to invest the necessary time and effort in the learning process are not suitable for this program.
You have already got your business up and running and have done an EFL Course already with another provider.
Frequently asked questions
Let us answer some questions you might have...
Q: Do I need any prior experience with horses or equine facilitated learning techniques to enroll in Project Pony?
A: No we teach you everything you need to know to be confident and equipped including being trauma informed.
Q: How long does it typically take to complete the Project Pony program and become a CPD Accredited Equine Facilitated Learning Coach?
A: From start to finish, you can learn the online work and also the coaching on site in around 6 months. We offer support up to 12 months and additional one-2-one calls if needed beyond the syllabus for up to 12 months.
Q: What kind of ongoing support is available after completing the Project Pony program?
A: We offer an ongoing Telegram group for group chatting with us and each other, and we will register you on our website. We offer additional One2One sessions should you need them from us. These are supervision sessions /support. These are not included in the package.
Q: Is this a franchise?
A: No. This is not a franchise, it is an equine facilitated learning business solution.
Q: Can I enrol at anytime?
A: No. This course only opens once per year and has limited spaces. Check the investment section for the end of enrolment date.
Q: Do I need to be a psychologist or pychotherapist to do this course?
A: You don't to have any qualifications as we teach all the trauma-informed work to you and then you are assessed on your knowledge from last week. This will show us you are safe with clients and will not retraumatised clients.
Q: What sets Project Pony apart from other equine facilitated learning programs?
A: What makes Project Pony truly unique among other equine facilitated learning programs Project Pony is CPD Accredited, Accredited by Heir and also IPMH (International Practitioners of Holistic Medicine). Most EFL programs dont hold this high standard
We don't just focus on the technical side of working with horses; we blend that with essential business know-how. This means you're not only mastering the art of equine facilitated learning but also learning the ins and outs of running a successful business in this field.
Q: How do i know this program will work for my clients, is this all theory?
A: Dina has successfully created transformations for 100’s of people in Leicestershire and successfully built out teams to provide additional support. She secured £237,000 over 3 years with the National Lottery in 2020 and created a program with a Doctor of Neuroscience and a lecturer of Biology at Loughborough University.
Dina can be found in many magazines and newspapers for her success with this program starting in 2020 and finishing in 2023. The Lottery funding went on until the middle of last year for our community in Leicestershire.
The Investment
CART CLOSES COMPLETELY 29th MARCH 2024 - LIMITED SPACE
Down-payment
+ 6 Monthly Installments
Total Investment - £7,373.00
*CPD Accreditation upon balance paid
BEST VALUE
£2,000
/initial
£895.50/month
Pay Over 6 Months (3 Instalments)
Total Investment - £7,376.00
*CPD Accreditation upon balance paid
£2,458.66
/every 2 months
Pay Over 12 Months
Total Investment - £7,800.00
*CPD Accreditation upon balance paid
£650
/month
Are You Ready to Transform the Lives of Others & Start Your Own
Equine Facilitated Learning Business?
Join me on this transformative journey towards achieving your dreams with horses.
Take the first step today by enrolling in Project Pony and unlocking your full potential.
Let's create a life of fulfillment and purpose together
The Way of The Horse. All Rights Reseved.